Listen to the gradual relaxation of the lockdown, India’s food regulator has said that all claims related to immune-boosting products such as biscuits, snacks, salt, water, and even Khakra must be compliant with the rules.
A spokesman for the Food Safety and Standards Authority of India stated that “We have issued a guidance note which is very important to follow, and it is on the Kovid page of our website.”
During the Kovid-19 outbreak, FSSAI has provided e-inspection to avoid delays in online application processes as well as approvals.
Sales of immune-enhancing foods increased by an estimated 25–45%. If considered, according to a Google report, online searches for such products have increased the dominance of substances like Ayurvedic home remedies, Giloy, and Vitamin C by six to seven times.
“There is a growing awareness online on Instagram, TickTalk, and WhatsApp, boosting our health, including in health supplements – increasing consumption of categories including Chyawanprash, health bars, mixes, and even branded health salts. Leading to double digits.